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An industrial solution for a growing industry

Looklet has invented an end-to-end process centered on our own unique technology and specifically designed for large retail and fashion companies faced with photographing rapidly increasing volumes of clothes. Our solution rethinks traditional image production and replaces it with a scalable, industrialised process, without compromising quality.

The new e-tail challenges

In the fast-moving world of fashion commerce businesses face mounting pressures. The traditional image production process, dependent as it is on expensive models and highly-qualified photo teams, simply can’t keep up.

  • Cost reduction and control

    High quality models and photo teams are very expensive, inefficient and time consuming on a large scale.

  • Huge production and workflow requirements

    Presenting large numbers of fashion products on models and maintaining a high quality requires substantial image production capabilities.

  • Management and organisation issues

    Rapid scaling of classic image production introduces major risks for human errors, overhead costs and unreliable production.

  • The obligation to scale

    To increase revenues e-tailers need to handle growing product volumes in their online catalogues.

  • Flexibility in product display

    Traditional images are complicated and expensive to edit, creating big variations in quality and blocking adaptive sales actions.

Looklet advantages

Cut costs & save time with a streamlined production process. No expensive models, photographers, or hair & makeup artists. No continuing costs for image rights.

Increase conversion rates and reduce returns with consistent, high quality images that put the focus on your products.

Shoot products one by one with no need to wait to photograph all samples at once.

Combine any products, model and background and create hi-res fashion images. Produce as many images as you need. It’s easy and flexible.

Export to your e-com system and publish or update and change product images instantly.

Looklet model

The Looklet solution

By letting you shoot all products one-by-one and then use our software to combine them into any number of styles, on any model, Looklet has created a completely new and industrial image process. This gives you control over the quality when scaling your production. And no more need for re-shoots to change or update an image. Think of the possibilities.

Image creation & export

When you’re satisfied with your looks they are batch exported instantly by Looklet server-side software in various hi-res images with just a click. If any product in a look is out of stock, just change the look and export a new image within minutes.

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“For catalog shoots, we don't pay any more for models, photographers, hair and makeup, stylists. What we have are two people in a studio dressing a mannequin, and a quality-control system.”

- Ilan Benhaim, co-founder of French online retailer Vente-Privee, quoted in the Wall Street Journal

Do you like OUR WORK so far?
Let's talk about YOUR PROJECT

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the looklet process

  • Studio

    Studio

  • Image pre processing

    Image pre processing

  • Quality control

    Quality control

  • image creation & export

    image creation & export

step one

Looklet studio

Looklet studio

Products are shot in custom-built Looklet studios. No photography skills needed. Operators focus only on styling products. Studios are controlled by easy-to-use Looklet software. Studios can be placed anywhere in the world – preferably at your warehouse.

step four

Image creation & export

Image creation & export
computer screen

The Looklet Look Creator is a simple but powerful tool to generate all of the product images you need, with models selected from the Looklet Model Library or custom-configured for you. Style endless combinations of your processed items on any model of your choice, and control everything from styling down to model facial expressions. When styled, the images are exported to your CRM with metadata.

Do you like OUR WORK so far?
Let's talk about YOUR PROJECT

get in touch
get in touch

clients

contact

Let's get in touch.

Address

Looklet Head Office:
Åsögatan 119
11624 Stockholm
Sweden
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